Cosima Paumgartner

Responsible for the development and implementation of the local operational marketing strategy for Switzerland and Austria, which includes: - Management of the entire make-up range of 500+SKUs for both countries - Development and implementation of marketing plan (360°activations across digital, trade, media, CRM, sampling, and PR) - Launch coordination, forecasts, and market analysis - Sell-in & sell-out analysis, planning & management of marketing budgets - Management of one Product Management Coordinator

- Responsible for creating and implementing the medical marketing strategies and annual action plans of 3 dermo-cosmetic brands: La Roche Posay, Vichy & CeraVe - Prepared and managed forecasts and budgets - Cross-functional engagement in product launches with B2C and digital marketing, as well as the medical sales team - Responsible for relationship management with dermatologists: Visited dermatologists and congresses, organised roundtables as well as industry events

- Involved in the largest hair care brand BC Bonacure innovation projects - Participated in the ideation and development of product concepts - Conducted market and competitor analysis - Briefed agencies and prepared shootings - Responsible for budget control - Close cooperation with cross-functional teams (R&D, Hair Studio, Trade Marketing, etc.)

- Created e-mail marketing campaigns (Mailchimp) - Set up a referral program - Responsible for influencer and social media marketing - Prepared weekly benchmark analysis and market research

- Coordinated the e-commerce activities for Germany & Switzerland: CRM, fulfilment and communication with warehouse, IT- department and front-end development - Active customer service - Assisted in the coordination of all marketing, communication and PR activities for Germany - Created clippings, reportings and competitor analysis

Unterstützung bei quantitativen Marketing Studien: - Angebotserstellung und Fragebogenentwicklung -Erfassung und Analyse von Marktforschungsdaten - Erstellung von Ergebnisberichten - Unterstützung bei Marketingberatungen und Kundenpräsentationen

- Unterstützung beim Einkauf - Unterstützung bei der Kontrolle der Lebensmittel-Informationsverordnung Daten - Bearbeitung regionaler Checklisten - Erstellung der wöchentlichen Menüpläne

- Kreation und Betreuung eines Internet Blogs und der Facebook Seite - Fotograph und Berichterstatter bei Events

Marketing