Craig Robinette

Develop and implement effective recruiting and sales strategy to scale. Advance and evolve sales training program ensuring alignment, creating a consistent process across all teams. Responsible for sales leaders activities to advance distribution, sales goals, expenses, and profit targets through effective execution. Consult on changes in markets, Industry, and products to ensure profitable growth and maintain budget control. Partners with both internal and external stakeholders to ensure collaboration.

Create, implement, and lead strategies to enhance and facilitate the growth of Nationwide Financials Direct-to-Consumer (D2C) channel. Build out, execute, and improve sales process to establish sales targets and promote sales growth and scale in the D2C channel within Nationwide Financial, specifically in Annuities, Securities/Investments, and Life Insurance products. Ensures profitable top line sales growth while maintaining budget and expense control to focus on profit targets for D2C Channel.