Cristian Iacob

Administer a multi-million-euro marketing budget. Supervise a team of 28 people with five virtual direct reports from different countries. Oversee strategic branding, media planning, and communications strategy. Develop partner and distributor marketing activities, collaborating with marketing and sales teams. Developed the company’s vision and strategy. Evaluated market needs, trends, and insights to drive new product development and portfolio revamps.

Oversaw a €7.2M annual budget. Led a cross-functional team of 33 employees, maximizing customer acquisition, retention, and lifetime value. Developed and managed the e-commerce marketing plan, reaching 350,000 users with €7.5 ARPU/month. Led strategy and developed projects for clients.

Developed the strategic below the line (BTL) plan including positioning and pricing. Coached, mentored, and supervised a team of 25 with four direct reports. Managed profit and loss (P&L), cash flow, and budgets.

Oversaw more than 150 projects nationwide, including planning, coordination, implementation, and evaluation. Directed a national team of 25 regional managers and city managers.

Led more than 100 field marketing projects and managed the teams in order to achieve the agreed deliverables.

Developed the first LAN network in the city and managed the growth of active internet clients.

Marketing & Management

Executive Master of Business Administration - General Management