Cristina Cipriani

Development and lead of the global marketing strategy, focusing on positioning the Molex brand within the industrial automation, robotics, and connected vehicle solutions markets Conceived and implemented consistent product messaging across all segments to strengthen brand perception Created target group-specific content (web, catalogues, videos) to execute marketing campaigns, achieving a 10% sales increase over 3 years Development of success stories / thematic landing web pages for new product launches

Planning global marketing for the newly established Connected Vehicle Solutions business unit, integrating two new product categories from the Novero acquisition in March 2017 Building awareness of Laird Connected Vehicle Solutions in German-speaking countries by managing press relations and tours, as well as event management and the strategic selection of conferences

Development of product marketing for the Telematics/Control Units and Connected Device Integration product families (USB modules, wireless chargers and compensators), including creation of product presentations, marketing materials and websites Press relations for the DACH region Significantly increasing the visibility of Novero Connected Vehicle Solutions among car manufacturers by successfully selecting and implementing targeted conferences

Strategic product marketing introducing and developing a product strategy for the European market, as well as managing the 'e-Call standardisation' project at a European level Strategic Marketing (Supporting Business Development Teams): Conducting and analysing market research to select and evaluate potential customers, sales channels, and partnerships within the European environment

Bilanzierung und Controlling