Rolf-Peter Ullrich

Premium

Berlin, Germany

Skills

Leadgenerierung
online strategy
B2B Marketing
E-Mail Marketing
social Media expertise
Display Marketing
online campaign Management
B2C und B2B Kommunikation
Partner Relation Management
Customer Relation Managment
online communication
Influencer Marketing
Multiplikatoren Marketing
mobile Application
mobile strategy
Content Marketing
Performance Marketing
Search engine marketing
Webanalytics
Marketing Automatisierung
strategisch
demand generation
account based marketing
Social Media
SEO
SEA
E-Commerce
Influencer-Marketing
Digital strategy
Marketing-Kommunikation
Marketing management
Teamfähigkeit
ABM
Campaign Management
Omnichannel
Content-Strategie

Timeline

Professional experience for Rolf-Peter Ullrich

  • Current 7 months, since Jun 2021

    Global Digital Marketing and Marketing Automation

    DB Schenker in Deutschland

    Drive the Digital Marketing Transformation maturity of DB Schenker

  • Current 2 years and 11 months, since Feb 2019

    Marketing Manager Mid Markets und Digital

    HP Deutschland

  • 1 year, Jan 2018 - Dec 2018

    Senior Online Marketing Manager

    LG Electronics Deutschland

    Head of digial marketing Re-organise LG´s digital marketing after relocation (Rating to Eschborn) Overall responsibility for all digital marketing activities (social, programmatic, search) across LG business units (TV, Mobile Phones, White Goods) and performance marketing on eCommerce Platforms (OTTO, Mediamarkt, Amazon). Professional leadership of three Team members.

  • 2 years and 9 months, Apr 2015 - Dec 2017

    Senior Digital Marketing Manager

    Albert und Förster Unternehmerberatungs GmbH

    Build Lead Generation programs with 2mio net revenue on Facebook. Implementing social media based B2C Lead generation initiatives for finance and insurance industries. Professional Leadership of 2 Team members.

  • 1 year and 3 months, Jan 2014 - Mar 2015

    Senior Marketing & Business Development Manager

    Jacksonmobile

    Won Telekom Health Division as strategic partner https://goo.gl/pBZPME Responsible for go-to-market Strategy and sales collaterals.

  • 1 year and 7 months, Apr 2012 - Oct 2013

    Gründer

    QURATE - social tech Startup

    Seed financed by Bevasion (Seed Investor Bertelsmann Group) Product & Value Proposition idea: Experience sharing solution for B2C & B2B focused marketing events to enrich private user content with professional curated event content to facilitate experience sharing on social media.

  • 1 year and 7 months, Sep 2010 - Mar 2012

    Manager Digital Product Strategy

    Samsung Electronics GmbH

    Launch SamsungApps in Germany (Bada Appstore; SamsungApps for Android and Smart TV). Manage Media related campaigns, Partner and Developer Events as well as PR activities. Implement Samsung 2nd largest Developer Program. Ideate and implement Samsung´s online Influencer Marketing Program „Samsung Mobi!ers“ and “Samsung Advocates”.

  • 10 months, Nov 2009 - Aug 2010

    Samsungmobile Online Marketing Manager (Corporate)

    Samsung Electronics GmbH

    Overall responsibility for all digital Marketing activities of Samsungmobile and its mCommerce Portal Samsung FunClub (later SamsungApps) with revenue responsibility. Built and manage Samsung ´s 2nd largest Email program with 2m subscribers; doubling mCommerce revenue to €3mio Euro per Year. Launching Samsung´s first influencer program “Samsung Supporters”.

  • 5 years, Oct 2004 - Sep 2009

    Online Marketing Manager Samsungmobile

    Samsung Electronics GmbH

    Overall responsibility for all digital Marketing activities of Samsungmobile and its mCommerce Portal Samsung FunClub (later SamsungApps) with revenue responsibility. Built and manage Samsung ´s 2nd largest Email program with 2m subscribers; doubling mCommerce revenue to €3mio Euro per Year. Launching Samsung´s first influencer program “Samsung Supporters”.

  • 4 years and 9 months, Aug 1999 - Apr 2004

    Marketing & Sales Manager

    Net-UP AG

    WON Net-Up´s first strategic Sales Account “Körperwelten” with €1.5 Mio gross revenue per Year. Sales and Marketing responsibility in a Start-up environment

Educational background for Rolf-Peter Ullrich

  • Betriebswirtschaft

    Humboldt Universität zu Berlin

    Marketing, Controlling

Languages

  • German

    -

  • English

    -

Wants

Netzwerk Kontakte
neue Herausforderungen
online Marketing Innovationen
Startup Ideen
Aufgaben im Business Development

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