Cristina Villegas

Leading and building a team of specialist in Content, UI, Service Design, Product and Research. - DesginOps - Standardised processes, methods and tools that support the product design team and allows the design to scale efficiently. - UX strategy - Designing the integration of business goals, vision, user needs and technical implementation, and supporting the team to keep focused on solving the right problems. - Research Implementation - Establishing the new discipline in house.

Course: Mobile Design and App creation Master in Digital Strategy and Creativity

Design of an innovative healthcare service for Amplifon, the principal piece in their digital transformation strategy. - Planning, supervision and analysis of a multinational research (Customers, Stakeholders and Suppliers) - Design of a new remote service. Including digital touchpoints, standards and protocols to follow by HCPs. - Facilitation of co-creation workshops, creation of journey maps, concepts, roadmaps…

Redesign of the transactional app for SABB (Saudi British Bank) https://www.youtube.com/watch?v=RCDO72RWGEE&feature=youtu.be

- Design & implementation of a new Research Framework applicable to all size/type of projects and phases from user needs detection to design evaluation and usability test. (Generative and Evaluative Research) - Design of internal design optimisation process. Analysis and redefinition of Journey Managers’ process, including research and strategy outline. - Management of Premier proposition conceptualisation and rebranding implementation. - Third party partners & stakeholder management.

- Strategy creation for new service: detection and analysis of new opportunities, strategy planning and implementation (Road mapping). - Research planning and design (from customer’s needs discovery to usability tests). - Benchmarking, trends analysis and opportunities detection. - Management of internal remote teams, and third-party partners.

Working on Joyn (RCS protocol developed for GSMA) as a part of the Anticipation Communication Services team. -Research, trends analysis and strategy definition. -UX design (Personas, scenarios, use cases, wireframes...) -Definition of future multi-screen implementation of Joyn.

UX design mobile portal (WAML) Pattern design

UX strategy Responsive design Accounts: Jaguar Land Rover, GCHQ, Lloyds

iOS app design Project: Libon http://www.libon.com

UX design for multi-platform banking applications (iPhone, Android, WP7, Blackberry, iPad) Strategy and conceptualisation of new content sections. Account: BBVA

-UX design mobile and web sites. -Management of initiation phase for a social media campaigns. -Pitch management for digital installations. Accounts: Symbicort, Astra Zeneca, Novo Nordisk, Sanofi, Pfizer.

Management of a digital immersive experience in flagship store. Account:Nokia

Management of applications and interactive installations for LA Motorshow 2010 (AR, touchscreens and kiosk applications) Account: Ford

-Management of initiation phase for a social media campaign. -Proposal creation of a digital activation campaign in travel retail interactive multitouch screens, floor projections, AR, kiosk display, mobile app and web. Accounts: Bacardi, Bombay Sapphire, Grey Goose, HSBC, Action Aid.

eBusiness and Online Marketing

Comunicación interactiva y multimedia