Cynthia Pow

Leading media strategy and planning for key client groups including SBS, Henkel and Singapore Airlines. Managing a team responsible for end-to-end campaign management across offline and digital channels.

Managing digital media planning and implementation for Clinique, La Mer, Jo Malone, Selleys and Yates, I lead the strategy, media response, media buying and reporting for brand and performance campaigns across these clients. This involved working closely with OMD’s in-house social, SEM and programmatic teams to plan and execute campaigns. I also manage one employee, including oversight of their work and managing their professional development.

In this role, I worked across all brands within Estee Lauder Companies, as well as Selleys and Yates. I was responsible for managing the finance process for all clients, collating and presenting competitive presentations, and preparing reports for our global client teams. I also planned television, radio, print and outdoor campaigns which involved liaising, negotiating and working with media partners on client briefs.

Worked closely with retail marketing, media and creative agencies on large-scale marketing campaigns. Worked full-time and studied part-time.

Executed, optimised and analysed the success of online marketing campaigns and supported the sales team by preparing data-led presentations to fulfil media agency briefs. Worked full-time and studied part-time.

Managed and executed end-to-end product development and launch of a new floss product for the Colgate Oral Care Division. Worked full-time and studied part-time.

International Marketing

Major: Marketing, Minor: Accounting