Daiane Lohse

-Optimized user acquisition campaigns using KPIs such as Purchase Rate, Retention, CPA and LTV to guide budget allocation and strategy. -Delivered analyses on user behavior and engagement to improve acquisition quality. -Built a Google Apps Script automation that removed reporting errors and saved 10% of team time. -Analyzed traffic performance and fraud patterns, testing new sources and increasing Purchase Rate by 160%.

- Collaborated with clients to identify goals and translate them into digital strategies and communication plans. - Created written and visual content across digital channels, ensuring clarity and consistency across user touchpoints. - Built a login based landing page that automated access to personalized Google Forms for 40+ workshop participants, eliminating manual logistics during live sessions.

- Coordinated workflows between clients and creative teams, aligning requirements and ensuring timely delivery of assets. - Maintained documentation and compliance for media broadcasting, improving budget transparency and financial allocation. - Analyzed audience behavior and brand perception on social media to guide strategic recommendations. - Developed competitive benchmarking reports that became the agency’s standard model for future analyses.

- Assisting the IT professors in programming and database classes for the course, answering technical questions from students and helping them to complete their tasks; - Training for the Worldskills Olympics (worldskills.org), in the Web Development modality, programming web systems and games, managing databases, building web sites and landing pages; - Responsible for programming a web system (back and front end) for the institution, aiming to facilitate the delivery of activities from teachers to students.