Danial Darabi

- Launched a "Pickup Suggestion" feature that led to a 2.2% increase in driver acceptance rates and a 7% reduction in user wait times, contributing to higher conversion rates - Improved user experience by enhancing location accuracy from 81% to 93%, reducing service cancellations by 2.6, and increasing user trust and satisfaction - Developed and implemented an A/B testing framework to measure the impact of key product features, enabling data-driven decisions and optimizing business outcomes

- Spearheaded a pivotal redesign of Listing, Detail Pages (PLP & PDP), and Booking Flow, increasing AOV by 7% and GMV by 8% - Executed usability testing on redesigned interfaces, enhancing conversion rates by 4% - Developed a sophisticated PLP sorting algorithm, prioritizing pricing, availability, and preferences, which increased AOV by 4% and improved Look To Book ratio by 11%, elevating the booking quality

- Led cross-functional teams of up to 25 people to deliver 7 minimum viable products and 6 growing products - Collaborated with over 30 stakeholders to update product roadmap documents aligned with business objectives - Conducted deep interviews with over 200 users to address pain points, resulting in strong engagement and retention of those products - Trained a 4-member UX design and research team to deliver high-quality products