Daniel Becerra

My role is to connect with packaging companies in EMEA to help them address the following types of questions: 1- What type of packaging is experiencing the most growth or decline in a specific category? 2- What are the volume and unit sales of a specific SKU or sub-category? 3- What were the volume sales of a specific category last week , last month or last year? 4- What is the impact on premium products when outer packaging is removed for the sake of sustainability?

- Collaborate with the FMCG Enterprise Account Director to create a personalized account-based approach in line with the Go To Market Strategy. - Create sales opportunities (new business and cross-sales) by demonstrating Toluna’s value proposition - Manage the full sales cycle from lead generation to contract execution. - Represent Toluna on industry events and webinars to create new client relationships and strengthen brand awareness.

- Present relevant market research solutions such as syndicated research database and consulting solutions to help FMCG and B2B clients meet their information and business needs. - Onboard new Sales Associates and support them with lead generation, objection handling, scoping calls, use of Salesforce and Demo preparation. - Constant negotiation with C-Level Executives. - Collaborate with Account Managers and Leadership to secure, retain, and grow accounts.

- Member of the first New Business Sales Team in Germany that successfully established strong relationships with FMCG and B2B clients in the DACH Region. - Manage the full Sales Cycle from lead generation to contract execution.

- Identify new business opportunities and build relationships with hoteliers in LATAM and Spain. - Handle full sales cycle from lead generation to contract execution. - Find new leads through LinkedIn, cold-calls and networking events. - Analysis of customer marketing campaigns and investment in trivago (CPC model). - Collaborate with cross-functional teams to improve account management and customer experience.

- Responsible for the relationship, management of sales and projects between Johnson & Johnson and Casino Group in the central region of Colombia (#1 largest retail in Colombia, #2 South America). - Responsible for leading the in-store execution team (3 members) directly and 25 (extended team). - Responsible for sales and in-store execution in more than 200 stores. - Analyze competitive landscape and categories performance with constant field work and market intelligence data.

- Support Senior Brand Managers with the development, coordination and implementation of countrywide brand plans for skincare products in the Andean Region (Colombia, Venezuela, Ecuador and Peru). - Coordinate development of marketing materials with internal and external agencies. - Track brand performances and competitive environment. (Nielsen, Kantar and Euromonitor). - Support the Grouper Marketing Manager with the analysis of business cases and new product launches.

- Support Brand Managers with the development and execution of strategic plans. - Analyze competitive landscape and performance from Whirlpool and KitchenAid brands. - Coordinate KitchenAid Small Appliances product testings at different point of sales (20 stores).

- Present portfolio of products and services to prospective buyers. - Find new leads through cold-calling, desk research and networking events. - Support Sales Manager within trade exhibitions planning (Expo Construcción 2011 Bogotá/Colombia). - Prepare proposals and PowerPoint presentation for the Sales Manager. - Analyze competitive landscape with constant field work and market research data.

Diploma in Digital Marketing