Kaushik Biswas

I lead the Amazon India account in the Online Digital Payment category. I am responsible for Leading Client Engagement and ensure complete satisfaction and support, on all project-related aspects for Amazon pan India. I am also responsible for helping my client Amazon grow in the online digital payment category, keeping in mind the steep competition from other players in the industry, such as Google, Paytm and PhonePe

As a Senior Market Research Analyst I am responsible for Leading, Managing, Growing, and being Accountable for my entire team- I analyze the entire business, the market, my consumers, and the competitors, and improve the overall performance of the business by providing actionable insights to the business through my Market Research and Data Analytics skills, while my teams work with me to achieve those goals together.

I was responsible for determining effective brand communication across India for Unilever. Administering the overall brand management & client servicing activities of Unilever which involve brand creation. Brand development and brand exposure in the market to create awareness. Conducting research on consumer insights and feedback, post watching the advertisements, and monitoring the effectiveness of the marketing advertisements, responsible for improving the branding across the medias

Gathering, analyzing, and interpreting data related to business and competitive intelligence as well as forecasting the market trends, drivers, challenges, SWOT, PESTLE, positioning matrix, Porter's Five Forces Analysis, Pricing Model Analysis, Preparation of cost model to determine real-time pricing scenario of the client project through research and analysis of the data gathered. Providing business clients with detailed, actionable reports documenting the findings from, data processing, and data analysis.