Daniel Kessler

Marketing lead Western Europe & Nordics and global lead for the Capri-Sun product portfolio and packaging design - Lead of local brand plans for 12 markets - Built-up of internal marketing capabilities - Development of global portfolio vision and priority setting - Development of new price-pack-architecture resulting - Direct management of C-level, leading 6 direct reports

Marketing lead for belVita, the 2nd biggest biscuits brand in the UK and Barny, the #1 childrens biscuits brand. People management.

Marketing lead for Oreo, the world’s biggest biscuits brand and fastest growing sweet biscuits brand in the UK.

Lead of the Coop Key Account Management Team and responsibility for the Coop Coffee and Chocolate accounts. Lead of the brewer and capsules business of the Non-Food accounts. Lead of the Coffee strategy in close cooperation with Marketing. People management.

Responsibility for the Coop Coffee account. Lead of the brewer and capsules business of the Non-Food accounts. Lead of the Coffee strategy in close cooperation with Marketing.

Marketing lead for the coffee business in Switzerland (brands: TASSIMO, Mastro Lorenzo, Jacobs Médaille d'Or): Brand strategy, brand positioning, brand activation, P&L management, people management.

1 year 11 months: Assistant Brand Manager Coffee 6 months: Sales rotation in Key Account Management Food and Sales Field Force

Project: Brand Management in the Media Industry.

Assistance of the management board.

Marketing, Strategy, Controlling