Dr. Daniel Maderer

Lead the global brand partnership insights team to support global and local partner investment decisions with the right data, facts, insights & KPIs Evaluate new & existing partners against strategic criteria to secure the best set of brand partners and to maximize the partner impact for company purposes Manage the measurement strategy and define holistic KPI Frameworks & Models for the partner portfolio across categories Establish self-service capabilities to drive an insight-based culture

Part of Digital Marketing Analytics - Leading the superstar team of BU Analytics Enable adidas stakeholders across business units to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)

Part of Digital Marketing Analytics - Leading the superstar team of BU Analytics Enable adidas stakeholders across business units to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)

Digital Lead Analyst for adidas Football Enable adidas Football stakeholders to create, capture, and leverage on business and brand value through holistic, integrated, and actionable storytelling Create significant strategic business and brand impact through data-driven decision-making across digital touchpoints (Social Media, Paid Media, Online-Shop, SEO, App, etc.)

Responsible for the international business development Developing strategic internationalization concepts for sport clubs, companies and institutions (product development, strategy, marketing, sales, implementation, controlling) Strategic market research projects in Germany and relevant foreign target markets Potential assessment and development of market entry strategies for professional sports clubs, in particular in emergig markets, such as China, India, Japan and Russia

Conducting research in the field of sports management, sports marketing, multicultural teams, globalization, and emerging markets. Dissertaion topic: Internationalization of professional football clubs

Business Administration, International Management, Economics

Business Administration, International Management, Health Management