Daniel Rust

Senior Brand Manager for the Pernod Ricard lifestyle categories Vodka, Rum and Gin with brands such Absolut, Havana Club, Beefeater and Monkey 47. - Team Lead in creation of 3-year brand planning strategies consisting of activation roadmap and brand execution strategy for all sales channels - Head of a team consisting of 4 employees - Implementation of international innovations.

- Project Lead of a global innovation involving entering a new category in 6 countries. Specific focus on market entry strategies, generating new consumer insights, defining market size and developing new recipes - Product roll-out of new product innovations in Asia and USA - Project lead in relaunch of Duty Free range

- Successful concept creation and market execution of a 360 degree yearly BBQ campaign for the brand Feldschlösschen (ATL till BTL excellence in execution) - Concept creation and activation plan for the Euro 2016 event, including coordination of all retail and gastronomy activations, packaging design and ATL planning - Lead role in commerical planning process - Product redesign and in market launch for the new, tactile Feldschlösschen Original 50cl can and three other 50cl cans