Constantin Rohde

• Lead of a cross-functional excellence team to drive and achieve the STIKO recommendation for MenB. • Lead brand planning process post-STIKO from strategy to implementation • Oversee brand positioning, messaging, and cross-functional communication between brand and Disease Awareness campaign. • Ensured brand strategy execution within the salesforce to maximize impact. • Conduct market research to measure message recall and strategy implementation in practices. • Manage budgets, multi-channel advertising

• Develop and implement brand strategies for growth. • Oversee brand positioning, messaging, and consistency. • Monitor brand performance and track market opportunities.

• Strategic leadership and management of key accounts • Driving revenue growth and achieving sales targets • Development and execution of high-impact sales and marketing strategies • Identification of new business opportunities and trends

• Independent management and strategic development of customer accounts • Implementation of sales and marketing strategies • Leading negotiations and ensuring revenue and growth targets • Leading cross-functional teams and coordinating internal stakeholders

• PR, advertising, medical communication, and digital expertise. • Market and competitor analysis for strategic insights • Team coordination, editorial support, and performance tracking.

Successfully increased product awareness of “Kijimea IBS” in Benelux & UK. Executed the launch of a food supplement. Prepared drug launches in Belgium and the UK.