Daniel Tóth

Developing & executing an EMEA-wide comms strategy to reach ~30k EMEA Googlers for key annual projects (e.g. Pride, Coming Out Day). Created an annual comms strategy framework of key LGBTQ+ moments, defining three tiers of support from Internal Comms and the ERG’s SteerCo. For World AIDS Day 2019, I owned end-to-end development & execution of Positive Voices, a compilation of Googler stories about living with HIV. Various public speaking engagements about diversity & mental health.

Acting as the face of Google Ads Policy to cross-functional stakeholders (e.g. PR, Public Policy, Legal, Sales). Proven track record of de-escalating crises, able to distill complex policy concepts into lay terms. Led Trust & Safety’s internal communications on Google Ads’ response to COVID-19, incl. drafting & maintaining a Comm Doc (4,000+ unique viewers). Active mentorship of junior team members.

Represented Google Ireland’s LGBTQ+ community with events & comms, and engaged with Ireland’s queer community.

InterTech is a network of 1,000+ queer tech employees in Dublin. Executed fundraisers, networking events, and community discussions. I managed our partnership with Google, Facebook, LinkedIn, Twitter, and NGOs such as ShoutOut or ACT UP Dublin.

Responsible for fulfilling the regulatory obligations to Ireland’s longest-running LGBTQ+ NGO: filed annual reports, administered minutes etc. Also represented the organisation to our partners by writing & delivering public speeches at protests and community events.

Investigated, identified, and prevented Google Ads abuse by reviewing leads, signals, and data – often in response to high-profile escalations. Executed a 6-month quality assurance programme in close partnership with Google's vendor partners.

Managed the online presence of an EU think-tank (social media, web updates, publications, ads). Design & layout of publications. Doubled Facebook following (from 500 to 1,000), and increased Twitter following by 35% (from 2,300 to 3,100) by implementing a comms strategy incl. live-tweeting our in-house conferences. Introduced annual savings of €8,000 by bringing in-house the design & layout of the organisation’s publications.

• Digital Social Research • Law and the Internet • Internet Technologies & Regulation • Social Dynamics of the Internet • Research Methods (incl. Statistics and Advanced Qualitative Analysis)