Andrea Logan Nardo

As Key Account Manager for Corporate Gift channel in Italy, Italian Swizzerland and Malta, I am developing and managing strong direct relationships with top-level clients from key existing business partnerships and accounts. Another substantial part is to constantly establish new accounts and opportunities according the sales strategy.

I support the Senior Marketing Manager for Corporate Gifts Europe This includes: 1 - Trade marketing: Employed marketing research European-wide to help Account Managers to understand their markets and customers more fully and make well-informed business decisions. 2 - Communication: Managed creative development for both email marketing campaign and direct campaigns. 3- Events: Support event coordination to include expense and revenue data, marketing material development, compliance, and organization.

Generate international business opportunities for our furniture products in foreign countries, while expanding upon existing markets by tracking sales and developing project plans to achieve marketing objectives. In charge of influencing target audiences through ad-hoc strategies to enhance business relations. This includes the overall responsibility to create, oversee and provide fresh ideas, marketing materials and communications programs that effectively describe and promote Olly and its products.

Marketing: - Coordinates and implements marketing communication projects and promoting products and services generating brand awareness and through public relations initiatives, special events, and advertising; - Design, develop and launch marketing communication campaigns, marketing mailing campaigns and print/online materials. Communication: - Create and deliver corporate newsletter, speaking proposals and website content; - Plan and manage the events promotion, fairs and exhibitions.

My main responsibility was giving Italian or English language courses to small groups of people (mostly native Spanish speakers) in five different companies in Barcelona area. Although reading, writing and studying grammar represented a fundamental part of the coursework, a more dynamic approach was often chosen to attain students' attention and participation. This methodology included songs and lyrics breakdown, international news videos analysis, popular sayings and quotes studying.

During my two years' experience as a Marketing Assistant at Mercer Consulting, I was ask to manage different task such as marketing online (project manager for the Italian website, marketing mailing, reports and surveys) as well as other communication activities (newsletter and brochure creation, internal/external communication and press office). Furthermore, I assisted the Marketing Manager with event management and strategic planning.

Communication and Media Studies