Daniela D'Agostini

Responsible for Women Fragrance Category & Makeup Category • Responsible for the development of new products that meets the consumer needs and key trends at the lowest total cost with the utmost highest quality standards; • Working in close with cross functional groups, including Packaging, Design, Supply, Finance, Procurement and Sales; • Sales & Marketing alignment, forecasting and pricing strategy; • Digital marketing strategy, working close to influencers/bloggers - Public relations strategy

Responsible for Skin Care portfolio management. • Leadership of new product launches, promotional forecasting, price positioning and pre/post promotional analysis. • USA global portfolio localization to Brazilian market; • Leadership of the "Gift Set" strategies projects - Christmas the highest peak of sale • Developed of Consumer/Sales Force product related education and detailed reports for USA executive board; • Work in close partnership with Supply Chain, Regulatory, CBT and Communications group.

Trade Marketing Olive Oil category - Gallo brand • Responsible for brand activation, advertising and trade activities (merchandising and channels strategies) in contact with Portugal Global team; • Responsible for innovation projects - launch of Vinegar portfolio in Brazil; • In charge of two categories: vinegars and olives.

Chosen electives related to marketing competences: Pricing & Revenue management, Market Research - Rstudio, Neuromarketing, Understanding & Influencing Consumers, Real World Decisions

Customer Experience & Multichannel Management