Daniela Fruzza

- Conduct UX research, usability testing, and design system development to create intuitive and accessible digital experiences that align with user needs and business objectives. - Perform benchmark analysis and incorporate the latest design trends to improve user interaction. - Collaborate with stakeholders to define Unique Selling Points for digital interfaces. - Specialize in high-fidelity HMI mockups, micro-interactions, design concepts, and animation design.

- Ownership of Radio and Media Design system. - In-vehicle HMI testing and reporting to ensure product quality, brand alignment and smooth product development. Led HMI enhancements, and defined 3D garage models requirements for Lotus EMEYA. - Led UX/UI design improvements for the European market's Lotus mobile app, enhancing user engagement by 30%. - Conducted research, workshops, and collaborated globally with stakeholders, developers, and suppliers to deliver innovative, user-centered digital experiences.

- Led the Motion Design team, specializing in high-fidelity mockups, micro-interactions, and animation design. - Designed UX/UI for 5+ mass-production vehicles and show cars, collaborating with Interior and Exterior teams. - Conducted UX research, rapid prototyping, and feature prioritisation to enhance interaction design and the overall user experience. - Implemented user-centric approaches in HMI development, ensuring intuitive navigation and a seamless digital experience.