Daniela Knecht

Entwicklung innovativer Projecte im KMU Umfeld

- management of European 360° communication development, design guidelines, - creative production and budget for 32 markets - development of brand design and campaign guidelines and communication standards - relationship with Chevrolet global in the US and local teams for strategic alignment, continuity and efficiencies - CI and brand guardian responsible for regional creative agency management

- overall responsibility for Chevrolet Europe regional client - developed regional strategy and new campaign platform in a year of 7 new car launches - development of brand design and campaign guidelines and production standards - CI and brand guardian - management and alignment of all communication partners and efforts

- management and alignment of 3 businesses from full service to media in Romania - overall responsibility for all clients, i.e. Vodafone, Kraft Jacobs, Nokia, Mazda, Nestle, Bayer, Johnson&Johnson, Bancpost, Greenpeace

- overall responsibility for all clients, i.e. Vodafone, The Coca-Cola Company (9 brands), Nestle, Heineken, L’Oreal, MasterCard, Microsoft, GM, Cadbury, Caroli, etc - new business and organic growth wins of Euro 1 MM plus - restructure of creative agency departments and offering (150+ employees) - development of retention plans, education programs and planning department

- regional account director for The Coca-Cola Company for NA - head of global coordination for all brands and all agencies - management of global and regional business pitches - design and global production guideline development - management of international launch strategy for ABSOLUT Cut in Canada, Australia and UK - development of boundless global creative campaign, including brand design approach - structure new account administratively and financially

- management and development of materials and events for Beefeater Wet launch in the US - development of new Lucky Strike advertising campaign ‘Realities’ in 2001 - creation and development of KOOL through-the-line campaign based on new packaging design including advertising, retail, direct and promotions - development of KOOL Milds-Push campaign through-the-line - brand world designs, guidelines, standards, inspirations for liquor and tobacco accounts

- development of Cutty Sark music promotion with integrated communications - expansion of SKYY Vodka campaign with add. short films and new print and OOH executions - SKYY Citrus new product launch in print and viral

- development, testing, creation and launch of global advertising campaign for Stella Artois beer in 9 international markets - repositioning of Sol beer in Mexico resulting in a 42% sales increase - management and development of new product launch of Sol beer in the US

- launch of the Toyota RAV 4 in Germany with leasing, financing and sales offers - BTL strategy development including Dealer support Packages from POS to events

- national integrated campaign for the new fleet of BMW Diesel technology including promotions, events, direct mail, telephone marketing, radio, print, OOH and point of sale - launch promotions with dealership tie-ins for the new BMW 7 series - organization of Pro Am at the BMW Open an international PGA golf tournament in 1993 and 1994