Michaela Märkl

Responsible for Brand Marketing & Revenue Marketing Strategy at GE Digital Europe

Manage the marketing communication, media, and advertising initiatives for GE in Germany and Europe (i.e. ad campaigns such as “Wir sind das GE in GErmany”, “Tomorrow is made in Europe” and media cooperations with Handelsblatt) and work on the Corporate Global Brand Marketing team in NYC with initiatives that span all global markets such as thought leadership content programs in cooperation with Global media partners like The Economist, Quartz (Atlantic Media) or Ars Technica (Condé Nast)

Assignment in the Global Marketing Team in New York City: Development and Mangement of Global marketing campaigns and Global media cooperations

Responsible for the management of the marketing communication projects for Bentley Motors Europe and their European network

Head of the communication team which develops and executes communication concepts for all the Global exhibitions and events such as the IAA Frankfurt or motorshows/events in China, India, US or Japan. Responsible for all the Global product- and design films for the Volkswagen product range.

Development and realisation of brand marketing concepts for the launch of the automotive brand “smart” for nine European markets Build-up and positioning of the brand by means of sponsoring, event and cooperation activities Responsible for the world debut/launch of the smart at the Paris Motor Show 1998 Definition & execution of the European Communication strategy & plans in cooperation with the European regions

International Marketing/Communications