Danijel Matijević

-Handling budgets up to 1.000.000€/year on FB and Google Ads -Media planning and hands-on campaign execution -Dynamic ads integration and setup using tools such as Smartly.io, Hunch etc. -Handling strategy, Always-On and day to day campaigns for clients such as Croatian Telekom (part of Deutsche Telekom), SANDOZ, Huawei, Dogus Group, RTL, ShoeBeDo etc. -Tracking and Analytics implementation (GTM, FB Pixel, Hotjar, etc.)

Sole Proprietorship by which I provide consulting, strategy, campaign management and custom solutions to SMBs across many verticals such as sports and health foods, cosmetics, fashion, tourism and e-commerce.

I teach the basics of Performance Marketing with a hands-on workshop in which we go through elements of Google and Facebook Ads and accompanying technologies step-by-step.

- Planning, setting up, developing, analyzing and optimizing PPC campaigns through a series of digital channels - Tracking and analyzing results and generating reports (analyzing monthly budget, monitoring KPIs and making ROI forecasts, providing critical insights and campaign performance recommendations) - Webshop / CRO optimization - E-mail marketing campaigns using marketing automation tools to promote businesses and grow audiences

- Implementing a content editorial schedule to manage content and plan specific, timely marketing campaigns - Development of brand awareness and online reputation - Expansion of community outreach efforts - Designing, creating and managing promotions and ad campaigns - Analyzing key metrics and tweak strategy as needed

- Developing content strategy aligned with short-term and long-term marketing targets - Collaborating with marketing and design teams to plan and develop site content, style, and layout - Editing, proofreading, and improving writers' posts - Analyzing website traffic and users engagement metrics

- Creating and publishing relevant, original, high-quality content - Creating and writing blogs - Community management - Designing, creating and managing promotions and social ad campaigns

Studied online fundamentals including lead generation and builiding customer databases, audience targeting, Google and Facebook PPC, affiliate marketing, creating sales funnels, digital advertising strategies and data driven marketing and sales.

Studied the fundamentals of sales management, psychology of sales, sales conversation and negotiation, communication skills, presentation skills, marketing fundamentals and research.