Darlene Lau

- Research marketing-related language use and global English - Offer seminars & tutorials on English linguistics, research methods & statistical analysis

- Conduct research and devise strategic initiatives to boost business performance - Analyse research data and assist director in decision making in property development, investment and management - Handle the leasing matters of commercial property - Establish and maintain good relationship with tenants, property agents and other stakeholders - Assist in overseeing the operations of the property management, HR and administration divisions - Review and establish standard operating procedures

- Handle import of goods from the Far East to Germany - Communicate with suppliers in China and other countries to ensure product quality and punctual delivery of goods - Monitor the schedules of goods production and delivery

- Establish standard operational procedures for the group’s medical units - Draw up annual budgets and oversee the operation of the group’s Chinese medicine clinics - Propose and execute new initiatives to improve the clinics’ financial, operational and service performance - Manage funds and approve applications for medical subsidies - Involve in HR and event management, project planning and execution - Handle enquiries and complaints

- Provide research and secretarial support for Vice-President (Academic)

- Assist in media event management - Draft, translate and edit press releases and marketing collaterals - Provide administrative and secretarial support for Director - Coordinate with overseas branches and clients in organising media training sessions - Compile regular media coverage reports for clients - Involve in brainstorming marketing / public relations initiatives - Provide research support for the team

Language use in marketing and advertising; effects and effectiveness of language use for promotional purposes; Master of Arts in National and Transnational Studies: Literature, Culture, Language

Chinese-English / English-Chinese translation