David Boston

Managing the northern Europe digital marketing team.

Leading the Eastern Europe Management Unit for everything online. Stearing the local markets with their strategies, KPIs, eCommerce, cretive/media & PPC agency recruitment. The go-to person for all digital questions in the region and ultimately responsible for the improvement of the online RIO.

• Key account management, building & maintaining strategic online partnerships. • Developing and implementing online marketing strategies. • Managing the new website incliuding product development including cross cultural sensitivities, SEO, SEM. • Google Analytics, funnel analysis, goal conversion & A/B testing etc. • Developing PPC campaigns including AdWords, Yahoo & Facebook. • Reporting directly to stakeholders and directors. • Developing the Social Media strategy across all markets.

• Successfully managed both B2C & B2B quarterly campaigns over 13 months with a budget over £10million. • Specialisation was focused online with email marketing, banners & rich media, SEM (+250k p/m), pre rolls, site takeovers (e.g. CNET), print (National & local) & digital placements. • Continuously coordinating with HP EMEA and multiple advertising and media agencies. Making creative & media decisions, PR support and product placement including within VOD. Creating new content & localising EMEA creative