David Fernandez

- Defined Product Vision and Strategy of the flagship product - Used qualitative marketing tests with 20+ customers to validate demand - Launched an MVP to sign the first 2 paying customers

- Used Landings and Ad campaigns to validate demand with 300+ users - Used Wireframes, Prototypes and Concierge tests to validate the solution - Launched 3 different MVPs with 15+ users in private beta - Generated the first 10 paying customers on the first week of launch in PH

- Defined Product Vision and Strategy to drive product development - Used qualitative marketing tests with 40+ customers to validate demand - Conducted Usability Tests using interactive prototypes to validate product value with 10+ candidates - Launched 5 different MVPs on Desktop/Mobile with 2 customers in beta

- Launched Google Analytics Integration increasing CSAT by 64% and reducing setup time by 10x and support tickets by 90% - Launched Email Reporting feature saving Account Management 20% of their time, reducing custom requests by 100% and contributing to up- selling in 50% of cases - Launched Time Tracker feature saving 15% of moderators’ total bill and QA feature reducing publishing errors from ~30% to ~5%

- Built a Data organization, hiring and leading Data Infrastructure, Business Intelligence, and Analytics Product teams. (14 people) - Led the “data-driven” mindset, making data accessible and enabling everyone to monitor their own KPIs by implementing Chartio tool - Built a world-class Data Infrastructure to support the traffic volume of hundreds of enterprise clients such as Unilever and Walmart - Built and launched all data-related products using Agile and Lean