Deniz ÇOLAKOĞLU

*Leading the product development process, ensuring alignment with company goals and customer needs *Collaborating with other stakeholders to define product requirements and prioritize features *Developing a product roadmap that reflects the vision and priorities of Beneflic. *Driving product innovation through experimentation. *Tracking key performance metrics to measure product success *Coaching junior product managers and designers

They had an organization that was not used to working with product managers. I tried to change it for a while, but then I gave up.

*I was responsible for activation, acquisition, and monetization *Taking the lead: defining the strategy; setting the OKRs; being the voice of the team *Discovering valuable insights: crunching reams of data and implementing A/B tests *Managing the priorities: balancing big goals with feature requests, bugs, and tech debt *Working closely with designers, engineers, and data scientists to ship the product/features that matter *Coordinating product launches with our marketing, operations, and support teams

* Managing CRM-based products and their market expansion strategy, * Executing product analysis, managing development teams, testing and product launch activities * Presenting roadmaps, sprint plans, working status and any unexpected incidents to C-level on weekly & monthly basis, * Visiting customers on regular basis to enhance business relationship and promote new products/new feature of current products, * Keeping products updated with the latest market needs by conducting market analysis

* Creating and managing roadmaps from conception to launch within an agile environment to deliver impact * Monitoring launched products for feeding insights back into product development process, * Preparing UX mockups by creating hypotheses and validating them with A/B testing and deep user interviews * Implementing development of buyer personas, buyer journey mapping, and industry-specific engagement in Central and USA * Managing product websites by adding content and more to increase customer engagement

* Responsible for Conversion Rate optimization as well as working with Product and Marketing team, * Managing the full lifecycle of the products by working closely with stakeholders to understand and execute business needs. * Creating meaningful user stories and use cases to drive requirements and prototypes for fast iteration * Identifying and proposing product improvements based on solid data, market perspectives and competitor's behavior.

I was managing two products: Intellimap, a big data tool that gives business insight; analytical data consulting for corporate customers; and location-based and targeted SMS for B2B customers to touch their target groups. * Tracking global trends and developing features in agile environment * Sharing the annual strategies of each products, revenue target and personnel target to each team member, * Planning and conducting annual bundle, barter and product-based/seasonal campaigns,

* Analyzing customers' needs and making competitor analyses for taking actions to gain market share and improve market positioning. * Creating and managing the content strategy and managing 3rd party content-agencies, * Preparing UX design and making mock ups by writing user stories and tracking the development, * Following up closely the competitions and new trends in the market * Tracking, reporting content usage and providing input for business planning,

* Managing the full lifecycle (from concept development to execution) of the product in agile environment, * Writing the user stories, preparing mockup of screens, and running UAT. * Analyzing user behaviors and solving the experience bugs, * Managing operational task such as uploading surveys, moderating answering and reporting process, * Managing daily, retro and planning with development team and agencies. * Joining sales meetings with sales team to discuss product and make demo.

* Building a solid understanding of our competitive landscape and Turkcell’s vision & strategy, * Managing roadmap for app by collecting feature ideas from customers' feedback, making market and competitive analysis or from stakeholders, * Driving a continuous product discovery approach to identify and prioritize customer problems to solve and to test, * Managing internal and external communication with other departments (development,

* Developing, implementing and monitoring the internal/external quality activities, * Contributing the controls according to demands of audits, during the delivery and process on site, * Preparing specifications with headquarters. ( I had worked in Paris for 7 months for specifications), * Using Kaizen, PDCP, 5Why and fishbone decreasing process defects.

* Following up the product and process control criteria, audit, provide to be produced the product or process, * Managing internal improvements activities. Tracking production raw material, semi-finished products and finished products, * Using Kaizen, PDCP, 5Why and fishbone decreasing scraps which came from any problem in production and showing treatment about the problem with daily, monthly and 3 monthly reports.