Deniz ÇOLAKOĞLU

Leading product, design, and marketing for Text2Test, an AI-native test automation platform that turns plain text into deterministic, runnable test cases. I own the full product surface: UX, positioning, website, feature pages, dashboard design, and go-to-market. Working directly with the founding team to define ICP, sharpen messaging, and ship. Background in CPO, CMO, and design leadership across SaaS products.

* Founded a SaaS platform, helps small businesses run digital ads and loyalty campaigns across Italy * Built merchant tool, consumer app, and website from concept to market * Designed freemium subscription model driving merchant acquisition at zero cost * Developing a digital loyalty card system for micro businesses (coffee shops, restaurants, pizzerias) * Conducting competitive analysis and market research to drive product-market fit in the Italian SME * Managing full product lifecycle: from 0->1

* Contributed to growth initiatives at one of Europe’s leading fintech SaaS payment platforms * Wrote and executed test cases for QA validation of new SaaS product releases

* Led product strategy for activation, acquisition, and monetization of a leading email marketing SaaS platform * Defined OKRs and growth strategy, serving as the voice of the cross-functional product team * Implemented A/B tests and data analysis workflows to discover actionable growth insights * Balanced feature requests, bug fixes, and tech debt while driving high-impact product launches * Coordinated go-to-market launches with marketing, operations, and customer support teams

* Managed product roadmap for a SaaS testing platform, driving growth across B2B and B2C segments * Developed buyer personas and journey maps for market expansion in CEE and the USA * Implemented SEO and organic growth strategy, significantly increasing customer awareness * Designed and validated UX improvements through hypothesis-driven A/B testing and deep user interviews * Tracked and optimized Google Ads, social media, and email campaigns to improve conversion

* Managed CRM-based SaaS products and led their market expansion strategy * Presented roadmaps, sprint plans, and status reports to C-level stakeholders weekly and monthly * Conducted regular customer visits to gather feedback and promote new product features * Kept products competitive through continuous market analysis and regulatory compliance

* Led Conversion Rate Optimization (CRO) initiatives across the product and marketing teams * Defined data-driven business models by analyzing competitor behavior and market data * Managed full product lifecycle from concept development to tactical execution

* Managed Intellimap, a big data analytics tool providing business insights and data consulting for enterprises * Led location-based marketing solutions enabling B2B customers to reach targeted audiences * Planned and executed annual campaigns including bundles, barter, and seasonal promotions

* Drove content strategy for BiP, Turkcell’s flagship messaging app competing with WhatsApp in the Turkish market * Managed third-party content agencies and coordinated content production pipeline * Designed UX mockups and wrote user stories for content screens, tracking development through to release * Monitored competitor landscape and market trends to identify growth opportunities and inform action plans * Tracked and reported content usage metrics to feed business planning and strategic decisions

* Won Turkcell’s internal innovation contest by pitching SurveyUp to C-level executives and secured full funding for development * Built a mobile survey platform from scratch: B2B companies create targeted surveys, B2C users earn rewards (Upcoin) for validated answers * Designed a dual-sided business model: enterprises save time and cost on market research, consumers earn e-commerce credits * Managed the full product lifecycle in agile: user stories, screen mockups, UAT, sprint planning, and launch

* Managed the product roadmap for Turkcell’s IPTV app, collecting feature ideas from customer feedback and competitive analysis * Drove continuous product discovery to identify and prioritize customer problems through data and testing * Coordinated cross-departmental communication with development, marketing, BI, and external agencies * Defined and analyzed key performance metrics to measure product success and guide strategy * Designed loyalty and acquisition campaign proposals

* Developed and monitored internal and external quality systems; worked 7 months at Paris HQ on specifications * Applied Kaizen, PDCA, 5 Why, and fishbone methodologies for process improvement

* Following up the product and process control criteria, audit, provide to be produced the product or process, * Managing internal improvements activities. Tracking production raw material, semi-finished products and finished products, * Using Kaizen, PDCP, 5Why and fishbone decreasing scraps which came from any problem in production and showing treatment about the problem with daily, monthly and 3 monthly reports.