David Karolinski

Driving key brand partnerships/sponsorships: - DFB-Akademie & DFB women's national team partnership lead - Athlete testimonial partnership lead - Definition of partnership/sponsorship strategy for Peloton Germany End-to-end implementation of local brand campaigns for DE, including creative process, channel strategy (owned & paid) & cross-functional steering: - DFB women's "motivated by love" campaign for UEFA Women's Euro 2022 - Angelique Kerber member campaign - Member stories Fall/Holiday 22 campaign

- Seasonal and long-term strategic brand planning in Berlin & Central for football category - Creation of inspirational member journeys (from seasonal-insight, brand voice, partnerships to online & offline activations) - Utilization of key athlete portfolio with insights and purposeful storytelling - Maximization of partnerships with key accounts, city partners, clubs & federations Key highlights: - Fall 20 season: Local product innovation launches (Phantom GT, Flight Ball, Club Kits, National Team Kits)

Kundenbetreuung und Projektumsetzung: ING (Sponsorship activation - DBB & 3x3 Tour) Nike (Strategy & planning - Lebron James "More than an athlete" world tour in Berlin) Sports Interactive (PR & launch campaign - Football Manager 2019) Mercedes-Benz Vans (Brand Experience Strategy & Launch X-Klasse) Better Collective (Product Launch & Communication Campaign - SmartBets.de)

Kundenbetreuung und Projektumsetzung: UEFA (PR & Kommunikation - UEFA Champions League Final 2015) Volkswagen (Sponsoringberatung & Kommunikation) adidas (PR & Content Creation - Porsche Design Sport by adidas) Riot Games (PR & Kommunikation - League of Legends Worlds 2015) Heineken (PR & Influencer Relations) Desperados (PR, Influencer Relations & Content Creation) Foot Locker (Strategie, PR & Event)