Vinicius Araujo

As a Marketing Consultant for Business Development, my mission is to implement a marketing department for a new Chemical Business Unit, which is being consolidated. I’m accountable for the marketing processes and initiatives, leading and implementing the strategic planning for all segments and managing our portfolio life-cycle.

I was accountable for the marketing inputs and initiatives to Surfactant Market for Crop Protection applications in South America, US and Europe. I also led strategic and operational marketing activities in alignment with regional sales, R&D and product management teams.

• Highly selective corporate trainee program, with 8,000+ candidates for seven positions (top 0.01%) • Created CIP - Competitive Intelligence Portal, a tool to aid product management strategy tasked with improving knowledge on competition. • Addressed a strategic business plan to increase the market share in a premium segment in Paints & Coatings in the Brazilian market over 3 – 5 years, targeting an additional gross margin of $16 million.

- GPA: 9.11/10 (= 1,3 "sehr gut"). - Part of the 2017 Admissions Team, interviewing 15+ candidates. - Triple Crown accredited business school (AACSB, AMBA and EQUIS) ranked #3 in Latin America by Financial Times.

• GPA: 7.7/10 (= 2,1 "gut"). • 5-years Bachelor/Master program • An additional one-year internship (8 hours/day) in the Production Engineering department at Kordsa Global, a subsidiary of Sabancı Holdings, listed at Fortune 500 companies.