David Lück

Travelling to selected European events and coordinating all on-site activations. This involves having a thorough understanding of the products, liaising with local distributors, coordinating GoPro athletes for autograph signings, handling all logistical responsibilities in relation to the “Daily GiveAway” and completing a comprehensive review of the brands marketing footprint.

• Assist the European Regional Lifestyle Marketing Manager and Resort Partnership Specialist managing day to day business and activations. • Take over a broad range of social media responsibilities. • Monitor and ensure deliverables with sponsored resort partners to guarantee maximum return of invest for GoPro in terms of branding, content generation and event activation. • Evaluate and follow through product based partnerships with ski resorts, bike parks, skate parks, surf camps and sport hotels.

In addition to earning money to finance my studies I was able to gain invaluable experience in event logistics and coordination as a team leader at ZuDiesnten GmbH. I was the on-site contact person for customers and delegated tasks throughout my team in order to create a streamlined event process.

As a member of a practical seminar at the University of Tübingen, I was responsible for Sponsoring and Marketing. The “ERBE-Lauf” is the biggest single sporting event in Tübingen with more than 2,000 athletes and more than 25,000 spectators alongside the track. Built skills to acquire, manage and activate sponsorships. Developed sponsorship proposals to acquire one or more sponsors for the 2014 event. Managed the pre-existing sponsorship relations with more than ten sponsors

Leading the team for youngsters and infants assisted me in honing my skills in service orientated environments and distributing tasks in teams. I was the contact person for all parents and was in charge of reporting to the ski school management on a weekly basis.

To ensure a suitable study choice I undertook a small internship at Akzio! in order to get some practicle experience in a sports management company. During my time I asssited the sports sponsoring team with consulting customers like “Deutsche Vermögensberatung“ and “Commerzbank“ regarding their sponsorship activities.