Basic

David Minett

Employee, Senior Product Marketing Manager, BCD Travel

Atlanta, United States of America

Skills

Product Marketing
Marketing
Management
Marketing Communications
Integrated Marketing Communications
Marketing & Communications
Account management
Marketing strategy
Online Marketing
Digital Marketing
Content Marketing
Sales
Market Research
Marketing Research
Online Market Research
Healthcare
Healthcare IT
Healthcare Marketing
Strategic Planning
Strategic Marketing Planning
Leadership
Team leadership
Product launch
New Product Launches
Product Launch Management
Sales Presentations
Marketing Management
Marketing Project Management
International Marketing Management
Strategic Marketing Management
Market Planning
Marketing Planning
Competitive Analysis
Sales Processes
Cross-functional Team Leadership
E-Learning
Product Development
New Product Development
Software Product Development
Strategic Partnerships
Partner Management
Partner Relationship Management
Publishing
Web-Publishing
Corporate Publishing
Lead Generation
Customer Relationship Management
Customer Relationships
Trade Shows
Trade Shows and Conferences
Training
Training & Coaching
Salesforce CRM
Customer segmentation
Market segmentation
Business-To-Business
Business-to-Business Marketing
B2B
B2B Communication
B2B Marketing
Marketing Automation
Collaborative Problem Solving
Driven By Results
Strategic Thinking
Relationship building
Client Relationship Building
Focused Execution
Analytics
Google Analytics
Big Data Analytics
Business Analytics
Web Analytics
Social Media Marketing
Social-Media Marketing
Business travel
Travel Agency
Travel

Timeline

Professional experience for David Minett

  • Current 5 years and 10 months, since Sep 2015

    Senior Product Marketing Manager

    BCD Travel

    Drive the go-to-market strategy, positioning, and distribution of B2B products and services on a global level. Work cross-functionally with product planning, product delivery, global marketing, sales, and account management teams. Serve as a product subject matter expert both internally and externally. Validate proposed products and solutions through client feedback and market research. Gather and maintain competitive intelligence.

  • 4 years and 1 month, Jul 2011 - Jul 2015

    Senior Product Marketing Manager

    Elsevier

    Planned, executed, and managed global, strategic go-to-market activity. Developed and executed plans and budgets. Stakeholder in product development process, including the development of product messaging, positioning, and feature development. Executed market research activities and competitive evaluation. Created sales. Managed internal & external communications. Developed promotional programs. Managed promotional product websites. Provided on-going sales.

  • 4 years and 1 month, Jul 2007 - Jul 2011

    Product Marketing Manager

    Elsevier

    Planned, executed, and managed global, strategic go-to-market activity. Developed and executed plans and budgets. Stakeholder in product development process, including development of product messaging, positioning, and feature development. Executed market research activities and competitive evaluation. Created sales. Managed internal & external communications. Developed promotional programs. Managed promotional product websites. Provided on-going sales support.

  • 3 years and 2 months, Jun 2004 - Jul 2007

    Product Sales Specialist

    Elsevier

    Promote new product launches. Completed sales. Worked with clients in implementations. Provided on-going sales support. Assisted sales teams with demonstrations and content. Attended trade shows. Maintained projections and records on sales activity. Served as a content expert for the development of sales and collaterals, including newsletters and e-marketing initiatives. Acted as a technical reference point.

Educational background for David Minett

  • 3 years and 10 months, Aug 1999 - May 2003

    General Science

    Gannon University

    Biology

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