Deborah Arellano

Creates and manage project schedules, define project deliverables, and oversees technical integrations for the global eCommerce initiatives of BCBG.com, HerveLeger.com, and BCBGeneration.com. Leads cross-functional and remote development teams using agile methodologies. Serve as Atlassian system administrator for entire company.

Developed and executed campaigns using social media and search engine optimization strategies; ongoing management of entire online presence to drive lead generation and conversions to sales. E-commerce management; maintained website, debugged errors, wrote product descriptions, product uploads. Restructured customer service department; hired and trained support team, implemented new processes, oversaw daily operations for customer retention.

Project coordinator within Philanthropy and Strategic Partnerships department at national bank. Coordinated the creation of Hands on Banking® financial education website; through content entry for 1000 web pages via WordPress, Spanish translation, HTML coding, team management and training. Data research, analysis, and report generation.

Strategic Corporate Communication Communication For Development Global Marketing Communication Research International Politics

International Politics