Denis Sorin

World leading hospitality group in charge for the Greater Middle East of… • Operational key issues • Quality and Branding • Pre-opening organization • Human resources • Training • Sustainable development / Corporate Social Responsibility (CSR) • Corporate policies localization

Member of the pre-opening team of this prestigious hospitality management institute, unique in the Middle East. In charge of… • Rooms-division and IT departments • Teaching Rooms-division to students Created a Training Department and developed a business relationship with hotel chain ACCOR to build up the ‘Académie ACCOR Arabian Peninsula’ in order to provide ACCOR –dedicated training to the Group’ hotels in the region

Created and developed the European branch of the US-based Ground-handler, dedicated to providing services in Europe to the worldwide travel industry professionals (from multi-lingual tour-guides and museum bookings to hotel accommodations and deluxe coaches). During this two-year contract… • Created and developed the London-based head-office:  Central reservation  Franchising department (to support Europe-wide expansion)  On-line reservation and follow-up system  Main sales and 24hour operat

While working for Plantation Ste Marthe (and with the approval of the hotel’s owning company), was hired by Paris-based bankrupted hospitality management software editor GHM, then leader in the no-star to 2* independent hotels and inns market to salvage their company. Succeeded to… • Develop and implement a salvation plan by  Relocating the group in cheaper Toulouse locations  Developing new Front Office, F&B and Accounting software better adapted to the market and today’s technology  Re-organizing and e

Hired to salvage this bankrupted 5* property (250 rooms, 8 F&B outlets / largest convention facilities in the French Antilles). Succeeded to… • Increase occupancy from 11% in 1996 to 85% in 1999 for an ARR of Ffr350 to Ffr910 -€53 to €138 • Increase F&B business by implementing regular special events (i.e. local TV shows, fashion shows) • Develop national and international conventions (i.e. G8, Pharmaceutical laboratories) • Develop new and more appropriate markets

(Hired as Product Manager, promoted soon after General Manager) In charge of the French and French-speaking territories and countries (outside Canada) of this US-based then world-leader in hospitality software editor (hotel, restaurant, yield management, multi-property and central reservation system), 9 branches in total. Develop business from none to an over US$11 million net profit operation in 3 years.

This Paris-based 900+ rooms, 4*+ hotel was then the flagship of the Japan Airlines’ hotel chain in Europe. In charge of over 100 employees (Front Desk, Cashier, Reservation, Bell staff, Housekeeping, Engineering and Security) of more than 30 nationalities.

In charge of Operations and Marketing & Sales of this 100+ employees, 350 room business 4* property managed by Pullman International Hotels (6 F&B outlets, large convention facilities) located in Miami, Fl. In the last three years in this hotel, short-term missions to make new hotels feasibility studies for the Group all over the United States and the Caribbean.

Member of the initial Continental re-creation team of this unique at the time deluxe ‘rail-cruise’. Off-board: In charge of Room division operations On-board: In charge of passenger safety, well-being, comfort and overall quality of service (F&B 3 outlets, rooms division, entertainment, etc. – over 150 members of staff per trip)