Derya Ryś

Digital Marketing Solutions - Consultant in the field of big data, customer segmentation and online targeting - Conceptual development and realization of unique use cases and campaigns - Pricing and financial planning - Independent management of international projects especially in automotive industry - Support of technical implementation of online targeting solutions - Definition and evaluation of relevant KPIs

Technology Diffusion – customer awareness, acceptance and purchase decision: Case Bosch Professional Power Tools - Successful commercialization of technology products; especially innovations - Literature research about possibly encountered sales barriers and the reasons - Analysis of both qualitative and quantitative data - Evaluating current customer segmentation, product positioning & brand image - Evaluation of the effectivity of current marketing measures - Strategy recommendations

- Product positioning: analysis and illustration of product features and prices - Market analysis: calculations of market sizes and shares - Communication analysis of competitors: message, channels & target group - General competitor analysis: product identification & comparison - Financial data collection (ISIS & SALOA) and illustration (Excel & Powerpoint)

Thesis title: Discovering Business Opportunities for Soloplan GmbH in Finland - Extensive market research of market potential for logistics systems in Finland: market, competitor and customer analyses - Planning, executing and evaluating a customer survey - Direct marketing and Cold-Customer contacts - Creating marketing materials & translating existing materials to Finnish

Marketing and Economics of Innovation

International Marketing