Desiree Whitten

Create and implement annual marketing and communications plans. Day-to-day responsibilities include concept development and creative for marketing collateral, web and sales aids; copy-writing; liaison with vendors; brand management and marketing strategy & implementation.

Communicated and promoted Brand Identity Standards, created and implemented corporate identity communication strategy to 32 business units, maintained web-linking process, created branding guidelines for internal documents, project management on cross-functional teams. Additionally, led internal communications team for health initiative launched at corporate office.

Revised and implemented marketing plan; created advertising campaign and placement schedule; authored and designed sales collateral, press releases and website copy; project management; liaison with agencies and external vendors and coordinated domestic and international trade shows.

Minor in Marketing