Frank Walenda

Everyone, everywhere should be able to enjoy the life changing benefits of vision correction and vision protection. Our demand - being close to the customer via digital solutions for a perfect digital shopping experience - combined with the know-how of classical retail.

Walenda Consulting positioniert sich als 360Grad Unternehmensberatung im designorientierten, medizinischen Geschäftsfeld der Augenoptik, Fortbewegungshilfen und Hörgeräteakustik. Unser Beratungs-Portfolio umfasst die Felder Unternehmensprozesse, Produktkonzepte, Marketing- & Salesprogramme und interne / externe Kommunikationsstrategien.

Geschäftszweck der Gesellschaft war u.a. die Produktion und der Import von Non-Food Sortimente für die Schwarz Gruppe / LIDL. Responsibilities: Head of Marketing, Produktmanagement, Key-Account und Einkauf NF (China)

- Setting up and expansion of the Marketing department to a team of 28 employees - Preparation and carrying out of workshops towards the strengthening of the company’s position in the market - Developed a concept for a product and communication strategy, and put this into effective practice - Came up with the concept for the national corporate design which was then introduced – the international adaptation followed in 2004

- Development and introduction of the retail strategy for the new market segments of leatherware, jewellery and watches - Planning and opening of boutiques - International project management of Montblanc – participation in the Salon Houte Horlogerie, Geneva. ‘Richemont Group Trade Fair’ - established a place for Montblanc exclusively at this Trade Fair

- Leading the International Trade Marketing Sector - Development and introduction of : - International communication and display materials (B2B and B2C) - Retail training sessions - International Trade fair participation - Shop in Shop concept