Desislava Halova

Manage the creation, maintenance and day-to-day activities of e-shops for DACH region in German. Provide support to IM Customers from their initial interest, shop set-up, problem resolution until shop discontinuation.

Manage, develop and grow the Licensing Partners Portfolio across Europe, Australia & New Zealand for the Black + Decker brand. Work closely with brand, graphics, legal, engineers and US licensing teams on supporting partners through marketing campaigns, strategic plans and new product road maps to achieve strategic goals.

Coordinating time critical repairs of HP servers by communicating with engineers & clients. Sourcing spare parts to provide onsite support. Intensive 1 month customer support and soft skills trainings.

Developed, planned and executed more than 200 marketing communication campaigns, e-communications, website support, marketing collateral, translations, tradeshows & events. Completed bachelor thesis. Supervised 2 interns.

Consumer Culture Theory & Consumer Insight;From CI to Innovation;Retailing & Distribution Channels;Market Intelligence;Brands & Branding;Market Research;Internet Marketing, Branding & Consumers; Thesis:Using Social CRM to influence customer service and loyalty:A perspective in the airline industry