Diana Carolina Rojas

- Conducted Health Coaching Programs with private clients, and Job and Integration Coaching Programs with social benefits receivers in Germany - Launched The Mindfoodist, your guide to balance food, health and mind. - Facilitated workshops and events, both offline and online.

- Investigated client needs and translated them in digital product ideas in the new BizBanking department - Lead the re-pricing project for Business Accounts

Developed market research in EU markets to define the internationalization strategy for Yunar, a mobile wallet app launched in Germany in Jan, 2019 - In charge of the international rollout of Yunar in Spain, France and Austria in coordination across all departments

• Working in Global Transaction Banking (GTB) part of the Corporate & Investment Banking division • Writing an MBA Thesis about new Business Models for GTB in an Internet of Things (IoT) ecosystem • Conducting a market assessment to develop a Virtual Card for corporate clients

• ThankYou Rewards from Citi Cards Manager. In charge of the loyalty program execution in Colombia • Visa LifeMiles Co-brand Card Manager. In charge of the strategy and execution of this portfolio ensuring profitability • Coordinated the cards value proposal and customer lifecycle within the internal areas of the Bank and the strategic partners • Full P&L responsibility of 300K+ cardholders

• Managed strategic consumer Co Brand credit card products and partnerships with the major Companies in Colombia • Developed five Co Brand credit card programs with partners in the retail, gas station, airline, restaurant and shopping center industries • Launched and managed the Movistar Co Brand credit card program; one of the major national telecommunication company • In charge of managing the Cardholder Lifecycle during the acquisition, activation, usage, and retention stages

International Management