Diana Claudia Adelbert

Focus on customer strategy and innovation and identify key business challenges that require novel customer solutions. Lead the global Patient & Consumer Engagement strategy and capability realization for the Priority Customer Solutions team for top franchises, top markets and top customers. Identify global modular capabilities to rapidly prototype patient and consumer solutions aligned to customer needs and to drive health outcomes improvements.

Leader for Oncology & Acute Care Hospital Franchise. Partners with key internal clients/Senior Leadership on needs & priorities for an integrated, differentiated and forward looking set of customer engagement capabilities (Planning & Operations Leader). Focus on Customer Centricity, Customer Engagement Capabilities, Customer & Brand Marketing, Strategic & Key Account Managemetn, Innovation Framework, Regions, Markets and relevant top customers. Planning and development of Business Cases and Investments.

Work and consult closely with Oncology Leadership, Franchise/Brand teams and Markets as key resource to lead cross functional digital channel integration into the overall Marketing Mix. Optimization and automation of customer engagement / marketing campaign strategies. Sharing Learnings & Best Practices, driving skill and competency building related to Digital Marketing across the CBL.Staying abreast on leading trends in Digital Marketing as found relevant for Pharma industry.

Leading the Channel Strategy & Integration function within Global Multichannel Marketing Center of Excellence, directly responsible for Integrated Channel Strategy inclusive of Customer Engagement/Segmentation, Acquisition & Retention and Knowledge Management.

Special Assignment SFOR Bosnia-Herzegowina (6 Months) http://www.nato.int/sfor

Marketing, Project Management, Relocation, Intercultural Communication, Promotional Design, Presentations, Travel Management, Business English, Business Spanish,