Diana Bringas

Demand generation and acceleration through effective planning and execution of inbound marketing activities: digital strategy, mailing and events. Reported to the Marketing Head LAC South. Achivement: Design and adoption of a communication strategy with new formats and channels for SAP Made in Germany’s Event 2022, the most important event of the year, achieving a 20% increase in participant registrations and 10% increase in potential clients compared to the previous year

Supervision of impactful initiatives to drive changes in recycling consumption habits through the For A World Without Waste Global Campaign. Reported to the Manager of the PACS Department. - Cleaning and review of a database of key stakeholders, which resulted in a budget efficiency of $1K for the year-end gifts. - Coordinated the execution of Juntos Salimos Adelante project, providing Personal Protective Equipment to more than 6K recyclers and small shop owners. This led to the recycling of +40K bottles

Led coordination, execution and analysis of 360° campaigns for Johnnie Walker and OP in the region, including advertising, activations and tracking of KPIs . Reported to the Premium Scotch Marketing Manager for the PEBAC Region. - Created Power BI reports for presenting key indicators for both brands, achieving process automation, and reducing report preparation time by 50 minutes.