Dirk Vogel

Joined GISC on a one-year contract to upgrade marketing and communication efforts and implement a full rebrand. • Managed digital communications including social media, email campaigns (newsletters, quarterly updates) and website • Increased Facebook reach 48.9%, Instagram followers +42% (2023 to 2024) • Designed and produced marketing collateral using Adobe Creative Suite, including flyers, brochures, postcards, outdoor signage, and spirit wear • Boosted GISC spirit wear sales by 544% year-on-year

• Analyzed market and consumer trends using syndicated research platforms (Mintel, Datassential, Euromonitor) • Created +100 customer presentations based on industry trends and Bell product portfolio • Coordinated and attended industry trade shows (IFT, Plant Based World Expo, PLMA) • Acted as subject matter expert (SME) for Mintel platform and plant-based foods • Supported company-wide adoption of AI tools, conducted webinar on generative AI

• Wrote +150 trend reports, whitepapers, and blog stories on data-driven marketing • Attended tradeshows and reported on digital marketing trends (data protection, CRM, etc.)

• Copywriting and content localization (English/German) for full-service PR agency Shepard Fox Communications for clients including Bosch, Infineon, Swissquote, and FT | IE Corporate Learning Alliance.

• Used background as journalist and former professional skateboarder to write +500 press releases for a wide range of Monster Energy sports events and competitions across Skate, Snow, BMX, Moto X, and MMA • Researched and wrote +100 athlete profiles for Monster Energy digital platform showcasing each individual’s personal stories, key achievements, and specific event highlights in consistent brand voice • Prepared extensive concept and editorial support for Monster Energy podcast ‘UNLEASHED’

• Built and operated ecommerce presence on Amazon and Shopify with +$2 million annual sales • Guided market entry in US for German CPG brand • Organically grew community of +120K Facebook followers and +30K Instagram followers • Coordinated influencer marketing, newsletters, product launches and U.S. tradeshows