Domenica De Dominicis

Within the growth projects initiative implemented by the Gala Group, I coordinate several company’s departments in order to create and apply strategies that perform across different channels. To reach our goals, I implement actions and operationally involve myself in multiple areas such as Country’s performance management, Social Media, Influencer Marketing and Content Management

Within the EU Marketing department, I managed the digital communication and online PR activities Identifying and building partnership with influencers and other brands that share the company’s value. My primary responsibilities included developing influencer marketing strategies and creative campaign, planning and controlling influencers posting and brainstorming new, creative approaches including overlap with PR and events. I created strategies across different channels and supported other marketing tasks.

I supported the Athen based brand manager on the new born brand of sunglasses activities for the Italian market in the following areas: - Content Marketing - Social Media Marketing - Influencer Marketing - Community Management

As an external Marketing Copywriter, I pursued a complete content strategy from contents creations for company website, brochures, newsletter and newspaper articles, to the development of structured CTA to grasp higher levels of visibility.

"I Tascabili di Oreste del Buono": tesi di ricerca negli archivi editoriali

"La vicenda editoriale del Garofano Rosso di Elio Vittorini": elaborato finale in editoria e critica della letteratura