Dominik Cichy

– managed inbound and outbound marketing strategies, including content marketing, social media, SEM, SEO, display and growth hacking techniques. – implemented marketing automation strategy – supervised the marketing budget – carried out research into competitor services and products – organized workshops and oversaw event communication to attract key prospects – led marketing meetings – developed partnerships with third parties to meet strategic objectives

– managed company branding, advertising campaigns and public relations – carried business presentations for key partners and customers – identified key marketing opportunities on the international advertising market – carried out competition analysis

– developed and deployed the marketing strategy process – research, 4P strategy, negotiating, closing and executing – recruited, trained and managed a team of marketing specialists – administrated the budget – developed and launched brand new advertising services – monitored the effectiveness of advertising activities – conducted market analysis

– created and implemented online communication strategies for: Ecco, BGZ Bank, BMW, Lipton Tea and Millennium Bank – conducted market analysis and launching campaign – coordinated marketing and sales departments daily activities, including assigning tasks for a team of 4 employees – actively represented company at international marketing shows and exhibitions like Ad.Tech London plus Internet ASAP and IAB conferences

– actively coached the company’s key customer – PZU – planned and executed online advertising campaigns for Bridgestone, Bayer Schering Pharma and other brands – analyzed campaigns effectiveness and prepared post-buy reports – negotiated the terms of advertising services’ purchase and sales – carried out the quantitative analysis and research for marketing presentations (PBI Gemius, NetTrack, TGI)

Economic Psychology