Dominika Skrzypek

Developed digital marketing strategy with high emphasis on PPC, Display (awareness and re-marketing) and Paid Social Media as main drivers of online revenue Planned, implemented and optimised SEM campaigns Conducted A/B tests in ads (AdWords, Facebook and E-mail marketing campaigns) to understand contributing factors that drive the business forward Monitored on performance and analysed campaigns’ results in Google Analytics tool on a daily basis Managed online marketing budget

Implement and adapt trivago’s SEM strategy in Polish and Russian SEM accounts Develop, monitor and report performance of Polish and Russian online campaigns Optimize campaigns, keywords, ads and landing pages Setup new campaigns in Google Adwords / Yandex

Wrote, reviewed and edited materials about the Company and its products and services for use in promotional campaigns, media, analyst relations, online communications and sales initiatives Reviewed and revived content materials for Polish, English and Russian languages Developed a new corporate website project Developed marketing strategy together with Commercial Department Coordinated external and internal meetings