Douglas Patten

I work with clients to identify and strategically leverage the most appropriate online platforms to reach and engage with target demographics. Tactics may include content marketing, geomarketing, paid and/or organic advertising, earned and/or owned media distribution, social media marketing, predictive and prescriptive analytics, and bots for online sentiment manipulation.

Head of Marketing at Scrivito, a division of Infopark AG located in Berlin, Germany. Led and mentored a diverse international B2B team across two continents and ten time zones for three SaaS/eCommerce product lines. Oversaw all marketing budgets, predictive/prescriptive analytics, paid/organic marketing, brand awareness, and PR/analyst relations with a special focus on IoT integrations in the US, EU, LATAM and APAC regions.

Helped to develop and lead the company’s creative, editorial, and sales teams to refine workflows and build an industry-leading B2B SaaS organization resulting in a 48% increasing new business.

Working with brands, companies and causes, I help to identify and leverage the most appropriate online platforms that effectively reach and engage target demographics with inbound and content marketing tactics. More specifically, I help develop highly interactive and dynamic lead generation programs through the use of social media and the integration of online video and graphics.

Managed a team of five to drive all content needs for website, social, and email campaigns for the US, EU and LATAM market channels. Authored eBooks, trade show collateral and BDR call scripts that was directly responsible for a 60% increase in new client business from Q3 2013 to Q2 2014 adding over two million in revenues.

Responsibilities include driving VoltDB’s online initiatives – from strategy through implementation to building brand visibility, generating inbound website traffic and stimulating progressive engagement. Coordinate with company evangelists, content developers and programs leaders to insure consistency of voice as well as gain maximum leverage from complementary activities across all appropriate platforms.

Responsible for all online aspects of a candidate’s U.S. Senate Race. Coordinated all integrated platforms as well as all SEO|SEM |SMM initiatives while maintaining compliance with Federal guidelines and reporting standards.

Responsible for the development and integration of relevant marketing strategies increasing monthly visits 273% to just over 1.1 million unique hits per month. Monitored the quality and continuity of conversations on the sites multilingual forums and acted as community manager for the sites official Facebook page.

Responsible for the development and implementation of online strategies, branding and marketing initiatives, organic traffic growth and program management for Carroll’s various web properties.