Duygu Sarısan

- Building strategy for digital channels and digital financial products - Managing mobile application & web site redesign and infrastructure development process in a collaboration with different IT service providers - Responsible for process design, customer experience, digital onboarding process - Monitoring fintech market closely, nurturing relationship and seeking for the opportunities to bring about growth across digital channels

- Product and channel management for N Kolay digital financial products: consumer loans, virtual pre-paid card, payments through mobile application, and also AnkaraKart city transportation mobile app - Driving business growth including customer acquisition, retention, cross-sell with the help of data analytics - Managing product launch projects for N Kolay mobile and web channel within cross-functional teams - Executing 3rd party collaborations to bring about growth across digital channels

- Product manager of Nakit Hazır consumer loan brand - Responsible for loan and customer portfolio growth - Product development / application process improvement to achieve customer experience excellence within digital channels - Responsible for annual sales target setting and channel based cost allocation - Determining product prices through feasibilities, portfolio and market analysis - Monitoring monthly product P&L, reporting & presenting product KPI's to the executives

- Product management for Personal Loan, Car Loan, Mortgage and Overdraft - Conducting campaign feasibilities, portfolio and market analysis - Building and executing customer communication plan for cross-sell activities - Participating product development project teams related with process enhancements, new product launches, satisfying regulatory requirements - Conducting above the line/below the line marketing activities in cooperation with Marcom teams and tracking KPI’s

- New product launch planning & implementation (Asmanex - ICS in the treatment of asthma) - Coordination of creative & promotion agencies, controlling and editing of detail aids&visuals. - Close support to marketing activities and internal legal approval process of respiratory group products.