Duygu Sarısan
Bis 2011, Marketing Intern, Merck Sharp & Dohme
Istanbul, Türkei
Werdegang
Berufserfahrung von Duygu Sarısan
Bis heute 2 Jahre und 7 Monate, seit März 2022
Digital Platforms and Marketing Director
ALJ Finance
- Building strategy for digital channels and digital financial products - Managing mobile application & web site redesign and infrastructure development process in a collaboration with different IT service providers - Responsible for process design, customer experience, digital onboarding process - Monitoring fintech market closely, nurturing relationship and seeking for the opportunities to bring about growth across digital channels
3 Jahre und 11 Monate, Mai 2018 - März 2022
Digital Product Management Director
Aktif Bank
- Product and channel management for N Kolay digital financial products: consumer loans, virtual pre-paid card, payments through mobile application, and also AnkaraKart city transportation mobile app - Driving business growth including customer acquisition, retention, cross-sell with the help of data analytics - Managing product launch projects for N Kolay mobile and web channel within cross-functional teams - Executing 3rd party collaborations to bring about growth across digital channels
3 Jahre und 6 Monate, Dez. 2014 - Mai 2018
Consumer Assets Product Management
Odeabank
- Product manager of Nakit Hazır consumer loan brand - Responsible for loan and customer portfolio growth - Product development / application process improvement to achieve customer experience excellence within digital channels - Responsible for annual sales target setting and channel based cost allocation - Determining product prices through feasibilities, portfolio and market analysis - Monitoring monthly product P&L, reporting & presenting product KPI's to the executives
3 Jahre und 7 Monate, Juni 2011 - Dez. 2014
Management Trainee - Consumer Assets Product Management
HSBC BANK A.Ş.
- Product management for Personal Loan, Car Loan, Mortgage and Overdraft - Conducting campaign feasibilities, portfolio and market analysis - Building and executing customer communication plan for cross-sell activities - Participating product development project teams related with process enhancements, new product launches, satisfying regulatory requirements - Conducting above the line/below the line marketing activities in cooperation with Marcom teams and tracking KPI’s
1 Jahr, Juni 2010 - Mai 2011
Marketing Intern
Merck Sharp & Dohme
- New product launch planning & implementation (Asmanex - ICS in the treatment of asthma) - Coordination of creative & promotion agencies, controlling and editing of detail aids&visuals. - Close support to marketing activities and internal legal approval process of respiratory group products.
Ausbildung von Duygu Sarısan
1 Jahr und 10 Monate, Sep. 2009 - Juni 2011
Business Administration
Istanbul Technical University
4 Jahre und 10 Monate, Sep. 2004 - Juni 2009
Chemical engineering
Middle East Technical University
Sprachen
Englisch
Fließend
Deutsch
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