Eduard Dziak

I run marketing end to end for an ecommerce product-research SaaS, from positioning through paid, SEO and GEO/AEO, lifecycle and the website, with a team of eleven and the US and UK as our top markets. • Took Google Ads to ~250% ROI, profitable for the first time, then launched Microsoft and Meta Ads. • Grew AI-referred traffic from ~10 to ~3,500 clicks a month through GEO/AEO, now our fourth-largest channel by our own attribution. • Reversed a declining customer base and grew it from ~4,000 to ~5,500.

I was the marketing function, then hired one SEO specialist, and we ran the inbound engine that scaled ARR from $1M to $6.5M in two years, selling mostly into the US, UK, Australia and other English-speaking markets. • Managed $120K to $220K a month across Google, Microsoft and Meta Ads at 750% to 1,000% ROI by channel. • Grew organic from ~1K to 80K monthly users at 2,000%+ SEO ROI. • Built attribution across 5 channels, cut optimization cycles from 7 days to 24 hours and lifted campaign ROI 40%.

Advisory work for two kinds of client. • Advised Agile Dynamics Solutions clients rolling out Microsoft Dynamics 365, including HR and Field Service, on demand generation, lifecycle, SEO and PPC. • Worked with US businesses in solar, auto and home services on SEO and Google, Microsoft, LinkedIn and Meta Ads, from audits and strategy to account structure, website updates and positioning, then retainers of two to three months reviewing their teams' work. This work led to my role at DocuClipper.

I was the only marketer when I joined, then hired and led a four-person team, marketing Microsoft Dynamics 365 to enterprise buyers across APAC. • Led the Malaysia market launch of the full Dynamics 365 suite in 2018, positioning and messaging built from scratch. • Grew MQL volume 450% and revenue 350%, running at 2,000+ leads and 250 SQLs a month. • Cut CPA 28%, saving $120K+ a year, and returned 3x ROI on LinkedIn Ads.

Marketing intern on Avast's business side, mostly B2B, selling endpoint and network protection to SMBs and enterprises. • Ran PPC on a $75K a month budget with a click-through rate 22% above the industry average. • Grew organic traffic 55% on key product pages through SEO. • Lifted landing-page conversion 37% through A/B testing.