Eduard Dziak

I run marketing end to end for an ecommerce product-research SaaS, from positioning through paid, SEO and GEO/AEO, lifecycle and the website, with a six-person team. • Took Google Ads to ~250% ROAS, profitable for the first time in the company's history, then launched Microsoft and Meta Ads. • Grew AI-referred traffic from ~10 to ~3,500 clicks a month through GEO/AEO, now our fourth-largest channel by our own attribution. • Reversed a declining customer base and grew it from ~4,000 to ~5,500.

I was the marketing function, then hired one SEO specialist, and we ran the inbound engine that scaled ARR from $1M to $6.5M in two years. • Managed $120K to $220K a month across Google, Microsoft and Meta Ads at roughly 800% to 1,000% blended ROAS. • Led the SEO and content program that drove 9x organic traffic and 2,000%+ SEO ROI. • Built attribution across 5 channels, cut optimization cycles from 7 days to 24 hours and lifted campaign ROI 40%.

Contract marketing consulting for enterprises rolling out Microsoft Dynamics 365, including the HR and Field Service products, arranged alongside my Agile Dynamics Solutions role and routed through its clients. • Advised enterprise clients on demand generation, lifecycle marketing, SEO and PPC through their rollouts. • Built nurturing, segmentation and campaign strategies to lift lead quality and sales conversion.

I was the only marketer when I joined, then hired and led a four-person team, marketing Microsoft Dynamics 365 to enterprise buyers across APAC. • Led the Malaysia market launch of the full Dynamics 365 suite in 2018, positioning and messaging built from scratch. • Grew MQL volume 450% and revenue 350%, running at 2,000+ leads and 250 SQLs a month. • Cut CPA 28%, saving $120K+ a year, and returned 3x ROI on LinkedIn Ads.

Marketing intern on Avast's business side, mostly B2B, selling endpoint and network protection to SMBs and enterprises. • Ran PPC on a $75K a month budget with a click-through rate 22% above the industry average. • Grew organic traffic 55% on key product pages through SEO. • Lifted landing-page conversion 37% through A/B testing.