Ekaterina Sinitsina

FUNCTIONS • Coordination of the new features development for the web-site • Coordination of marketing campaigns • Customer relations and customer acquisition • Team management (up to 5 people, including developers) ACHIEVEMENTS 1. Introduced a number of new features to the fitness industry web-site 2. CR from click to registration increase to 10% 3. Coverage increase 2,5 times 4. CTR increase to 4% 5. CPC reduction by 53%

• Cross-functional and international project management in agile frameworks • Product management: development of the web-based platform for promo efficiency analysis • Development and implementation of promo-strategy for 2020, 2021 and 2022 • Promo-process improvement • Automation of promo-reporting • Testing of new promo mechanics • Financial analysis of online and offline activations efficiency

FUNCTIONS • Cross-functional and international project management • Customer development • Team management (up to 10 people) • Financial analysis • Internal processes improvement ACHIEVEMENTS • Launched health and wellbeing program from scratch on all the sites of Mars Russia • Launched health and wellbeing portal and educational platform • Developed and launched a process of non-quality costs management and control • Gained functional expertise in Finance, Sales and HR departments