Ekin SARIYILDIZ

Analyzed the hair dye market in Turkey and prepared monthly reports to understand the strategical position of the company’s brands. Developed new strategies to increase the market share in collaboration with the sales department. Assisted to the communication process between social media influencers and the company. Analyzed the social media posts and website data, made statistics about them. Analyzed the company’s website and blog for search engine optimization. Reviewed the press releases of the brands

Was responsible for the project named ‘Redefining the Universe’ which is about adding new channel alternatives to PepsiCo’s sales universe. Evaluated the potential reach for the discussed points by using public data, interviews with channel representatives and analytical data. By using suitability scores and potential reach, identified the top 5 candidates for as new channel alternatives. Conceptualized how to sell PepsiCo products in these candidate points. Participated in routine operations.

• Prepared weekly reports of sales/dispatches rates for each product • Analyzed retail prices for SS17 and FW17 collections of Academia and Beymen Collection brands • Helped the promoting and ordering process of the SS18 collections of Academia and Beymen Collection to the store managers

• Worked at Sales Department under the team who is responsible SBD (Shopper Based Design) operations for 1 month • Analyzed data taken from merchandisers and distributors • Analyzed Google Analytics data for the website used for tracking merchandisers • Analyzed SBD data for different supermarket chains and prepared a presentation about it

Exchange semester.

Double major in Business Administration My academic program has given me foundation in strategical management, supply chain management, basic psychology, sales and marketing, project management, brand management, SQL, Java, analytical thinking, finance, statistics and operational research.