Ela Adan

•Conducted PR activities of the company in cooperation with the PR agency •Organized special marketing events •Prepared content for both hard and soft versions of the company's marketing materials •Managed content of the company website (both English and Turkish) •Prepared periodic company e-newsletters •Supported sales team with cold acquisition campaigns •Responsible for the maintenance of the CRM application •Gathered data on competitors and analyze their products

•Supported brand management activities and product launches of two categories: Air Care and Pest Control •Prepared launch brief of new products for merchandisers / promoters and trained them •Coordinated with vendors such as advertising agencies •Arranged the organizations of consumer campaigns for Glade and tracked the organizations •Coordinated with the Global IT team for the local website updates •Tracked marketing budget at activity level (invoice handling and filing)

•Supported promotional activities such as “Shoe Art” •Arranged the press releases •Tracked marketing budget at activity level (invoice handling and filing)

Supported Trade Marketing Manager to analyze the effectiveness of trade marketing activities and cost of entering new / maintaining current points of sale by: •Generating reports on budget allocations of trade marketing activities •Generating analytical reports on the usage of trade materials (by customer/location, by material, versus year ago, etc.) •Supporting evaluation of the effectiveness of POP materials, generic or promotional campaigns, on points of sale

•Tracked of salesmen recruitment and target realization; •Collected and organized the information related to new applicants •Updated the system for new recruits, resignations and moves •Followed up on the pending issues, items with the field •Analyzed the individual sales performance of salesmen versus the targets