Elena De Santis

Consulted the Company in the following areas: -Influencers search for the promotion of Dalton products; contract negotiation, management and monitoring of influencer activities; -Management of the Italian social media channels in coordination with the international SoMe strategy; -Management and continuous improvement of the Italian website;- -Email/newsletter marketing; -Translation of and advice on Facebook and Google campaigns; -CRM of Italian client enquiries.

-Planning content for our Italian Instagram channel with more than 2 million followers based on Westwing's daily offers, seasonality and trends, keeping in mind aesthetic and tone of voice of the account; -Analyzing new social media trends and features as well as implementation of them in the Instagram account (live scheduling on the feed, feed videos); -Performance analysis of posts in terms of reach, engagement rate, follower growth and traffic;

-Launched and developed emerging e-commerce based on color cosmetics (nail polish and makeup). -Building and maintaining working relationships - from core beauty influencers to celebrity faces. Tracked and analyzed performances and KPIs of Influencers’ campaigns on Instagram and TikTok daily. -Implemented a brand ambassadors program and a CRM strategy. Community management and content creation for the Instagram account that reached over 13.000 followers in 4 months.

-Daily press review of newspapers, online websites, radios and TVs; -Writing of press releases on outgoing series/events/share on TV; -Organization and production of materials for media/journalists; -Support in relationships with talents (actors, influencers) pre/after events (Romolo+Giuly and Extravergine press conferences/parties); -Support for the organization of events, press conferences and press junkets; -Media coverage for the EMEA launch of the streaming platform Disney+ (2020).

Relevant courses: Marketing Communication & New Media, Web Analytics & Marketing, Machine Learning & Object Driven Marketing Thesis title: Smart objects and human beings. A study on master-servant relationships’ patterns

Thesis title: Breaking news and long-form: battle between speed and in-depth research in the evolution of online journalism